In 2025, Sangoma Technologies, a global provider of unified communications, VoIP, and cloud-based contact center solutions for businesses, underwent a strategic product evolution: shifting focus from its telephony, and hardware products toward its AI-enabled communications platforms with deeper vertical solutions in industries such as healthcare and hospitality.

With the launch of Sangoma GenAI and expanded industry partnerships, the company needed its digital presence to reflect this transformation.

I redesigned the company website to reposition the brand around the new changes in our products, updating the visual language to feel modern and innovative. New pages were also added to speak to the new vertical solutions, affecting the information architecture of the website.